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Certified Business Relationship Manager (CBRM®)
The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager
Training Schedule
Features
Five Days
40 hours of Instructor-led training classes
40 hours of Instructor-led training classes
Case Study
Share relevant Industry Insights
Share relevant Industry Insights
By Practitioners
Shares real-world experience
Shares real-world experience
Course Objective
The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise.
Course Agenda
The candidate will demonstrate deep understanding and ability to perform the Strategic BRM role. Specifically, the candidate should be able to:
Module 1: Introduction
- Recall terms and facts relating to Business Relationship Management.
- Understand key concepts approaches and techniques relating to organizational purpose and
strategy
Module 2: BRM Capability Overview
- Know and understand facts, terms, and concepts relating to BRM Capability
- Apply key concepts relating to BRM capability modelling, assessment and road mapping for a
given scenario. - Differentiate between appropriate and inappropriate use of BRM capability modelling,
assessment and road mapping for a given scenario
Module 3: Evolve Culture
- Elements of the Evolve Culture Capability Framework
- Tools and Techniques for Purposeful Narrative
- Key elements of storytelling
- Purpose and elements of the Relationship Network Directory
- The Now-to-New approach
- The Evolve-Culture Framework
- The Human Brain During Change
Module 4: Building Partnerships
- Elements of the Build Partnership Capability Framework
- The purpose and use of the Relationship Strategy on a Page technique
- Characteristics and application of the components of Relationship Nurturing
- The different components of a Partnering Mindset: Connector, Cultivator, Explorer, Investor
- Partner Value Hierarchy technique, as part of Relationship Discovery
- The use of an Organizational Relationship Improvement Plan, as part of Relationship
Maturity and Quality
Module 5: Drive Value
- Elements of the Drive Value Capability Framework, Idea Document, Value Plan
- Role of the BRM in Value Realization, during Value Results, in Value Optimization
- Roles and Responsibilities for Enabling Value
- Elements of Value Discovery, Realization, Leakage, Results, Optimization
Module 6: Safety Purpose
- Safety purpose capability
- Sources of value that feed into the Triple Bottom Line
- How the People bottom line helps satisfy purpose.
- Types of social value realized through the Satisfy Purpose Capability Framework
- The content and usage of the Extended Impact Report
Module 7: BRM Role
- Implications of unclear roles
- The Single Point of Focus
- Business relationship manager's impact on the Triple Bottom Line
- Practical Application of BRM Role with Organizational Factors
- Relationships and inter-dependencies between the BRM capability and Lean/Agile type
methods - The knowledge and skills for each competency and level within the BRM Competency Model
Module 8: BRM Team
- Definition of BRM Community of Practice
- Top Areas for Coaching BRMs (business relationship managers)
- Value of a BRM Team
- How to empower business relationship managers
- Different methods to promote the BRM Capability, and planning & delivering
communications - Techniques relating to Organizational Conditions, specifically Relationship Agility
Module 9: Limitless Growth and Improvement
- Use of a Balanced Scorecard and characteristics of a strong measurement program
- Use of BRM Capability Performance measurement and metrics
- Use of BRM Results Dashboard
- Different measurement techniques, outputs and metrics
Module 10: Relationship-Centered Organization
- The different components of the RCO Blueprint
- Application of the RCO Principles to RCO Behaviors
- The components of a Relationship-Centered Organization, the characteristics of an
organization that has growth mindsets versus fixed mindsets and use of the RCO Blueprint - The nine Principles of a RCO, their rationale, behaviors and implications, and application to
RCO Behaviors
Exam & Certification
Multiple Choice format – Paper Based and Online Certification The certification exam is included with the registration. It consists of 4 questions worth 20 marks each, giving a maximum of 80 total marks. The exam is scenario based and the duration is 2.5 hours. Students must get 40 (50%) or more of the questions correct to pass the exam. Students will need the CBRM Guide to the BRM Body of Knowledge to use as a reference source during the exam. No other materials are permitted. One official sample exam will be provided during the course.
FAQs
Is there any prerequisite for this course?
BRMP certification is a Prerequisite
How do I take the exam?
TaUB Solutions will request the examinations together with your registration. The exam will be taken at the end of the course. Results are available within 5 working days.
