Course Objective
The BRM Role is a crucial link between a service provider and the business acting as a connector, orchestrator, and navigator between the service provider and one or more business units.
Business Relationship Management Professional (BRMP®) training is a world-class professional development program designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP® exam is designed to test an individual’s learning through rigorous examination providing a leading verifiable benchmark of BRM professional acumen and achievement.
Business Relationship Management (BRM) embodies a set of competencies (knowledge, skills, and behaviors) to foster an effective business value-producing relationship between a service provider and its business partners. These competencies can be leveraged through organizational roles (e.g., in an IT organization, the CIO typically has a role of BRM for the enterprise), a discipline (e.g., all business partner facing service provider roles should be skilled in Business Relationship Management), and an organizational capability (e.g., a service provider organization should be effective in shaping and channeling demand to the highest business value opportunities).
On successful completion, participants will be able to
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Understand the characteristics of the BRM role
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Perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the provider’s services
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Understand Relationship Maturity Levels and how that affects the BRM
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Use Portfolio Management disciplines and techniques to maximize business value
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Navigate Business Transition Management and the conditions for successful change programs to minimize value leakage
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Understanding techniques that are available to manage relationships
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Understand the role of IT Service Provider and how that relates to BRM
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Understand the BRM role in Service Management and alignment of services and service levels with business needs
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Apply the principles of effective and persuasive communication
DAY 1
Introduction to BRM Role
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Terminology
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BRM as a role, a Discipline & an Organizational capability
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BRM Metaphors
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BRM-related standards
What does it mean to “be agile”?
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Definition of BRM
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Capability Model
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BRM core disciplines
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HOUSE of BRM
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Operating Model
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BRM and the service provider
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Business-provider maturity model
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Business Relationship Maturity model
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Business-provider alignment
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Business partner’s Decision cycle
Organizing BRM
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Typical BRM Activities across the provider capability model
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Strategic versus Tactical BRM
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Common BRM reporting and organization structures
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Demand Shaping
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The BRM role in practice
DAY 2
Service Provisioning
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Business-IT Governance
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Key business-IT domains
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Business-IT Governance Illustration
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Service Management
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Portfolio Management
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Portfolios, Programs and projects
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Portfolio Classification
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Weill/Broadbent Classification scheme
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The Boston square
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Portfolio Balancing
Techniques
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Business Capability Roadmapping
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Linking Business Drivers with technology
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Value Management
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The value management process
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Business value leakage
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Business Outcomes
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Customer value hierarchy
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Diagnosing Relationship Quality
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Relationship Value Mapping Technique
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Strategic Relationship Management
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Repairing Broken Business Partner Relationships
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Building the Relationship Strategy on a Page
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Building a Relationship Improvement Plan
DAY 3
Competencies
- Business Transition Management
- Myths and the realities of Business Transition Management (BTM)
- Business Transition Management Capability Model
- The Art of Body language
- The Art of Emotional Intelligence
- The Art of Listening
- The Art of Rhetoric and Persuasion
- Influencing and Persuading
- Expressing a Unique Value Proposition
Exam Preparation
- Sample Questions for every Module
- Full fledged Mock Paper and Review
- Tips and Tricks
Business Relationship Management Professional (BRMP®) training and certification program is intended for the aspiring to intermediate-level Business Relationship Managers and designed to provide a solid foundation-level knowledge of Business Relationship Management. BRMP® professional development program provides an excellent Return on Investment (ROI) and is ideally suited for project managers, business analysts, architects, external service providers; representatives of shared services organizations including IT, HR, Finance, Sales, Strategy Planning, etc.; business partners and anyone else interested in business value maximization.
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Multiple Choice format
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50 questions per paper
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25 mark or more required to pass (out of 50 available) – 50%
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40 minute duration
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Closed book