Course Objective
The BRM Role is a crucial link between a service provider and the business acting as a connector, orchestrator, and navigator between the service provider and one or more business units.
Business Relationship Management Professional (BRMP®) training is a world-class professional development program designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP® exam is designed to test an individual’s learning through rigorous examination providing a leading verifiable benchmark of BRM professional acumen and achievement.
Business Relationship Management (BRM) embodies a set of competencies (knowledge, skills, and behaviors) to foster an effective business value-producing relationship between a service provider and its business partners. These competencies can be leveraged through organizational roles (e.g., in an IT organization, the CIO typically has a role of BRM for the enterprise), a discipline (e.g., all business partner facing service provider roles should be skilled in Business Relationship Management), and an organizational capability (e.g., a service provider organization should be effective in shaping and channeling demand to the highest business value opportunities).
On successful completion, participants will be able to
Understand the characteristics of the BRM role
Perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the provider’s services
Understand Relationship Maturity Levels and how that affects the BRM
Use Portfolio Management disciplines and techniques to maximize business value
Navigate Business Transition Management and the conditions for successful change programs to minimize value leakage
Understanding techniques that are available to manage relationships
Understand the role of IT Service Provider and how that relates to BRM
Understand the BRM role in Service Management and alignment of services and service levels with business needs
Apply the principles of effective and persuasive communication
DAY 1
Introduction to BRM Role
Terminology
BRM as a role, a Discipline & an Organizational capability
BRM Metaphors
BRM-related standards
What does it mean to “be agile”?
Definition of BRM
Capability Model
BRM core disciplines
HOUSE of BRM
Operating Model
BRM and the service provider
Business-provider maturity model
Business Relationship Maturity model
Business-provider alignment
Business partner’s Decision cycle
Organizing BRM
Typical BRM Activities across the provider capability model
Strategic versus Tactical BRM
Common BRM reporting and organization structures
Demand Shaping
The BRM role in practice
DAY 2
Service Provisioning
Business-IT Governance
Key business-IT domains
Business-IT Governance Illustration
Service Management
Portfolio Management
Portfolios, Programs and projects
Portfolio Classification
Weill/Broadbent Classification scheme
The Boston square
Portfolio Balancing
Techniques
Business Capability Roadmapping
Linking Business Drivers with technology
Value Management
The value management process
Business value leakage
Business Outcomes
Customer value hierarchy
Diagnosing Relationship Quality
Relationship Value Mapping Technique
Strategic Relationship Management
Repairing Broken Business Partner Relationships
Building the Relationship Strategy on a Page
Building a Relationship Improvement Plan
DAY 3
Competencies
- Business Transition Management
- Myths and the realities of Business Transition Management (BTM)
- Business Transition Management Capability Model
- The Art of Body language
- The Art of Emotional Intelligence
- The Art of Listening
- The Art of Rhetoric and Persuasion
- Influencing and Persuading
- Expressing a Unique Value Proposition
Exam Preparation
- Sample Questions for every Module
- Full fledged Mock Paper and Review
- Tips and Tricks
Business Relationship Management Professional (BRMP®) training and certification program is intended for the aspiring to intermediate-level Business Relationship Managers and designed to provide a solid foundation-level knowledge of Business Relationship Management. BRMP® professional development program provides an excellent Return on Investment (ROI) and is ideally suited for project managers, business analysts, architects, external service providers; representatives of shared services organizations including IT, HR, Finance, Sales, Strategy Planning, etc.; business partners and anyone else interested in business value maximization.
Multiple Choice format
50 questions per paper
25 mark or more required to pass (out of 50 available) – 50%
40 minute duration
Closed book