Demand Shaping

Demand Shaping

Why Is Demand Shaping Imperative in Digital era?

Why Is Demand Shaping Imperative in Digital era? According to Jeanne W. Ross, director of MIT’s Centre for Information Systems Research (CISR) Demand Shaping is a process of ongoing negotiation and learning about a company’s most valuable and achievable business change opportunities. According to BRMP the Demand Shaping Discipline stimulates, surfaces and shapes business demand […]