Business Relationship Management Professional

DATE

SEP 29- Oct 1
NOV 24- NOV 26

TIME

9:30 AM – 5:30 PM
9:30 AM – 5:30 PM

MODE

CLASSROOM
CLASSROOM

LOCATION

Novel Tech Park,  Kudlu Gate, Hosur Main Road Bangalore – 560102
FutureTech Corporate Services, Guindy, Chennai – 32

Course Objective

The BRM Role is a crucial link between a service provider and the business acting as a connector, orchestrator, and navigator between the service provider and one or more business units.

Business Relationship Management Professional (BRMP®) training is a world-class professional development program designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP® exam is designed to test an individual’s learning through rigorous examination providing a leading verifiable benchmark of BRM professional acumen and achievement.

Business Relationship Management (BRM) embodies a set of competencies (knowledge, skills, and behaviors) to foster an effective business value-producing relationship between a service provider and its business partners. These competencies can be leveraged through organizational roles (e.g., in an IT organization, the CIO typically has a role of BRM for the enterprise), a discipline (e.g., all business partner facing service provider roles should be skilled in Business Relationship Management), and an organizational capability (e.g., a service provider organization should be effective in shaping and channeling demand to the highest business value opportunities).

On successful completion, participants will be able to

  1. Understand the characteristics of the BRM role

  2. Perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the provider’s services

  3. Understand Relationship Maturity Levels and how that affects the BRM

  4. Use Portfolio Management disciplines and techniques to maximize business value

  5. Navigate Business Transition Management and the conditions for successful change programs to minimize value leakage

  6. Understanding techniques that are available to manage relationships

  7. Understand the role of IT Service Provider and how that relates to BRM

  8. Understand the BRM role in Service Management and alignment of services and service levels with business needs

  9. Apply the principles of effective and persuasive communication

DAY 1

Introduction to BRM Role

  • Terminology

  • BRM as a role, a Discipline & an Organizational capability

  • BRM Metaphors

  • BRM-related standards

Organizational Capability

  • Definition of BRM

  • Capability Model

  • BRM core disciplines

  • HOUSE of BRM

  • Operating Model

  • BRM and the service provider

  • Business-provider maturity model

  • Business Relationship Maturity model

  • Business-provider alignment

  • Business partner’s Decision cycle

Organizing BRM

  • Typical BRM Activities across the provider capability model

  • Strategic versus Tactical BRM

  • Common BRM reporting and organization structures

  • Demand Shaping

  • The BRM role in practice

DAY 2

Service Provisioning

  • Business-IT Governance

  • Key business-IT domains

  • Business-IT Governance Illustration

  • Service Management

  • Portfolio Management

  • Portfolios, Programs and projects

  • Portfolio Classification

  • Weill/Broadbent Classification scheme

  • The Boston square

  • Portfolio Balancing

Techniques

  • Business Capability Roadmapping

  • Linking Business Drivers with technology

  • Value Management

  • The value management process

  • Business value leakage

  • Business Outcomes

  • Customer value hierarchy

  • Diagnosing Relationship Quality

  • Relationship Value Mapping Technique

  • Strategic Relationship Management

  • Repairing Broken Business Partner Relationships

  • Building the Relationship Strategy on a Page

  • Building a Relationship Improvement Plan

DAY 3

Competencies

  • Business Transition Management

  • Myths and the realities of Business Transition Management (BTM)

  • Business Transition Management Capability Model

  • The Art of Body language

  • The Art of Emotional Intelligence

  • The Art of Listening

  • The Art of Rhetoric and Persuasion

  • Influencing and Persuading

  • Expressing a Unique Value Proposition

Exam Preparation

  • Sample Questions for every Module

  • Full fledged Mock Paper and Review

  • Tips and Tricks

Business Relationship Management Professional (BRMP®) training and certification program is intended for the aspiring to intermediate-level Business Relationship Managers and designed to provide a solid foundation-level knowledge of Business Relationship Management. BRMP® professional development program provides an excellent Return on Investment (ROI) and is ideally suited for project managers, business analysts, architects, external service providers; representatives of shared services organizations including IT, HR, Finance, Sales, Strategy Planning, etc.; business partners and anyone else interested in business value maximization.

  • Multiple Choice format

  • 50 questions per paper

  • 25 mark or more required to pass (out of 50 available) – 50%

  • 40 minute duration

  • Closed book

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